Social Media Strategy: Free Basics for Business

A social media strategy is essential for any business that is looking to benefit from marketing via social media to their customers.

Facebook, Twitter, Pinterest, LinkedIn and other networks allow you to share information about your business activities with people who have an interest in your goods or services. At an advanced stage, you can discover people who are interested in what you’re selling, evolve them into highly qualified leads, engage with them, and nurture them into customers.

Let’s take a look at getting your social media strategy underway.

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